Effective SEO Copywriting Tips that Give Results
What is SEO Copywriting? A Search Engine Copywriter creates content that is appealing to both search engines and human readers. It's a new way of writing for the web that can be frowned upon if not done correctly. To put it another way, SEO copywriting rewrites content that already exists. This practice of SEO copywriting involves developing content that relies on targeted keywords. This practice is a little more specific than merely grabbing your Thesaurus to find related keywords to stuff your copy with in the hopes you'll help your search engine rankings.
Your content must have the right density of keywords or else it will be considered spammy by all the major search engines. So when you're engaging in SEO Copywriting, make sure you're constantly aware of the density of your keywords in your content. Also, SEO copywriting is different than regular copywriting because the focus is on writing for both search engines as well as humans who are looking for new information. This system of writing isn't difficult, but there is a learning curve. The following are some tips to help get you started on your path to SEO copywriting.
There must be a high content to code ratio when it comes to your SEO if you want long term results. What on Earth does that mean? It's the content to code ratio that exists on your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code if you want a good ratio. If you want search engines to totally love you, you'll want to get this right. If you want to rank as high as possible in the search engines, clean up your site by writing more text and less code. Google really values the h1 tag so make sure you use it when writing the title. But you must ensure the words present in the title are also found in the text. Even though many try here people ignore it, h1 tag is one of the most important SEO tips that will give you a quick boost in your rankings. Also, you'll want to include the h2 tag for the sub important link headings.
Last but not least, it's best to use 4-5 keywords maximum in your file names. If you have keywords in your file name, it's a well known fact that this will help with your SEO. Not only that, but it never hurts to put these keywords in the file directory where the file is kept. High quality content with the right keyword density will always be the most important element, even though there are many factors that go into making a website search engine friendly.